Beauty Stop: Jung Saem Mool Beauty Academy in Seoul, Korea


As a makeup artist always looking  to create, my  inspiration always begins with friends and peers who work backstage around the world. I knew Seoul would be an eye-opener but when I found out fellow celebrity makeup artist, Saem Mool Jung had an academy focused on art and the highest training for any professional makeup artist, I knew I had to visit.

The school is located in Gangnam and surprisingly easy to find. All you have to do is take the subway line to either Gangham Gu Office Station or the Apgujeong Rodeo Station. If you keep walking towards the Hak Dong Junction, you’ll see a sign for Jung Saem Mool Art & Academy. The décor was just as I had imagined it to be, modern, sleek, and chic — of course right?

The curriculum offers many different programs you can choose from, whether beginner, expert or even from out of town. They cater to the international visitors who want to know about K-Beauty, and also expand their knowledge of global beauty. The classes range from two days to six months.

I took a one-day intensive course in K-Pop and K-Drama. Being that the class was for international students, I got to meet, Tera Loviana, an amazing artist from Indonesia. We found ourselves chatting about our industries along with what defines beauty in both our worlds, over Chinese food during lunch.

 ( See below for our pic together #INTERNATIONALBESTIES)

So what is K-Beauty?

K-pop beauty translates to much stronger makeup application. Think more everything: more eyes, more cheeks, and of course more glam! It’s the Korean pop singer makeup that all the girls in the streets are imitating. It’s essentially stage makeup made to pop on screen and while performing that’s not being worn as everyday makeup.

But even the K-Pop look tries to keep things looking as natural as possible. For instance, a Kim Kardashian makeup look is not acceptable. The aim is to still look the same person, just more enhanced, innocent and fun.


Key Beauty Notes:

Sunscreen is a must. It helps protect the skin from ultra-violets and is a primary step in daily Korean skincare routines. Brighter skin is achieved with the help of pearl illuminizing foundations. When starting your base, you want to make sure you focus on the inner part of the face and apply makeup to the thickest parts of your cheeks and forehead. Makeup is meant to look like skin. It’s all about evening out the skin tone and not covering the entire face.

East senior director makeup artist for Jung Saem Mool Academy was our incredible instructor. Her work has been featured in Elle, Harpers Bazaar, and on countless Korean celebrities for campaigns and editorials. She uses soft and delicate movements to work the makeup in to always get ultra-glowy results.

My four favorite beauty tricks:

  1. Applying a nude/white/cream stick shadow underneath the eye, gives the appearance of bigger, brighter and more youthful-looking eyes. It also helps to draw the whites of the eye.

ATWBeauty Tip: For a wearable everyday look, apply  it to the inner eye corner to brighten and lift.

  1. Play up the lash line!When it comes to K-Pop, it’s all about a fierce lash line. Stick to brownish/reddish shadows and use a shadow to blend liner lines and create a softer, more natural look. The water line is a must. I always say: curl curl curl lashes! Apply falsies to both top and bottom last lines and try cutting the strips or using individuals. Asian women tend to not have bottom lashes, so the lashes on the bottom instantly add drama for the K-pop look.
  2. Go for a cream blush. Cream blushes give off a softer, airbrush effect and wearing it right above the cheekbones is the hottest thing right now. I saw this trend all over Japan and Korea. I’m currently obsessed with Shu Uemura Tint in Gelato: Sakura Creme Cheek color.  The bright pink color instantly brightens up the face.
  3. It’s all about the gradient lip. Ombre lip is huge in the states right now. But in Korea the focus is all on the inner center of the mouth.

Tints are a popular beauty find at all the major beauty stores in Korea and an easy way to achieve this look. Simply take the tint and apply it right to the center of your mouth. Both top and bottom lip should be coated heavily. Then use a lip brush or your fingers to spread the color outward like a stain. It’s very easy to do and gives you that innocent, doll-like touch that women in Asia love. Would you try it?

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A little video of my experience below. 

For more information on Jung Saem Mool Art & Academy visit

JUNG SAEM MOOL Art & Academy
Address: (2F, Chungdam-dong) 760, Seolleung-ro, Gangnam-gu, Seoul, Korea (135-948)
T E L: (+82)2-6242-8100

Pictures: Stephanie Flor

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  • ATWBeauty
    Posted at 12:46h, 16 October

    We are not a school. Sorry

  • Oulouhche
    Posted at 22:05h, 30 May

    I want to do a wedding course in your school ,in September 2019 is possible,how match I have to pay?thank you

  • Teena Choudhary
    Posted at 10:18h, 29 August

    Hi I’m from India…I’m doing makeup course first level with international certification…considering advance from Seol…plz send me details n fee structure

  • ATWBeauty
    Posted at 12:54h, 07 December

    All Levels. Visit their website 🙂

  • ATWBeauty
    Posted at 12:54h, 07 December

    Please contact the school directly. here is their website 🙂

  • kinzang Lhamo
    Posted at 04:39h, 17 November

    I m from bhutan . I want to do beauty course so how much i have to pay for this course

  • Eugie Eugie
    Posted at 17:37h, 11 October

    Hi. Is this academy class only for professional make up artist? I am a beginner and never work as mua. How much is the 1day course?
    Thank u for your info. 🙂

  • ATWBeauty
    Posted at 12:08h, 23 September

    Of course you can. Are you a makeup artist? I have a youtube page where I share what I learn 🙂

  • ATWBeauty
    Posted at 12:07h, 23 September

    Just visit or call the school. They have a great website, and offer many different programs for artists. Good luck

  • Nails, Gems, and Bathing Spas in Korea #BeautyGuides - Around The World Beauty
    Posted at 14:12h, 26 August

    […] Academy ($$) One of my favorite activities was taking a makeup course at Jung Saem Mool Academy ( Click here for a full article of my time there) . I had the pleasure of making friends from all over the world that came to take this two day […]

  • Nina
    Posted at 09:46h, 11 May

    How do I apply I stay around Iteawon

  • ruwani
    Posted at 05:33h, 10 May

    Hi can i follow beauty culture cours is this acadamy .im sri lankan .i wont 3 mounth .6 mouth course .

  • H. Lalzuithangi
    Posted at 11:58h, 05 February

    i want to do a beauty course.. how do I apply??

  • susangika
    Posted at 11:32h, 05 August

    Hi can i follow beauty culture course is this academy

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